Privacy Policy
How we collect, use, and protect your personal information.
Introduction
Upside Platform ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and services. Please read this policy carefully to understand our views and practices regarding your personal data.
We comply with Pakistan's data protection laws and international privacy standards including GDPR principles where applicable.
Information We Collect
1. Personal Information
- Full Name - for account identification and verification
- Phone Number - for account verification, 2FA, and important communications
- Email Address - for notifications, support, and marketing (with consent)
- Government ID - for KYC verification when required by law or for high-value transactions
- Date of Birth - to verify age eligibility (18+)
2. Financial Information
- USDT Wallet Addresses - for processing deposits and withdrawals (TRC20 network only)
- Transaction History - records of all deposits, withdrawals, and reward credits
- Package Selection - your chosen investment tier and associated terms
- Balance Information - current and historical account balances
3. Technical Information
- IP Address - for security, fraud prevention, and geographic analysis
- Device Information - browser type, operating system, device identifiers
- Usage Data - pages visited, time spent, ad interactions, click patterns
- Cookies and Tracking Technologies - to enhance user experience and analyze platform usage
- Log Data - server logs, error reports, and diagnostic information
4. Communication Information
- Support Tickets - records of your inquiries and our responses
- Chat Logs - communications with support team
- Feedback and Surveys - your opinions and suggestions
How We Use Your Information
We use the collected information for the following purposes:
- Account Management: To create, maintain, and secure your account
- Transaction Processing: To process deposits, withdrawals, and reward credits
- Verification: To verify your identity and prevent fraud
- Communication: To send important updates, security alerts, and support responses
- Platform Improvement: To analyze usage patterns and enhance user experience
- Legal Compliance: To comply with applicable laws and regulations
- Dispute Resolution: To investigate and resolve disputes
- Marketing: To send promotional materials (only with your explicit consent)
Information Sharing & Disclosure
We do NOT sell, rent, or trade your personal information. We may share information only in these limited circumstances:
- Legal Requirements: When required by law, court order, or governmental authority.
- Fraud Prevention: With law enforcement to investigate and prevent illegal activities.
- Service Providers: With trusted third parties who assist in platform operations (hosting, analytics, payment processing) under strict confidentiality agreements.
- Business Transfers: In case of merger, acquisition, or sale of assets (with notice to users).
- Consent: With your explicit consent for specific purposes.
We never share your information with marketing or advertising companies for their own use.
Data Security Measures
- Encryption: All data transmitted using SSL/TLS encryption (256-bit).
- Access Control: Strict internal access controls and multi-factor authentication.
- Regular Audits: Security reviews, penetration testing, and vulnerability assessments.
- Backup: Regular encrypted backups to prevent data loss.
- Monitoring: 24/7 system monitoring for suspicious activities.
- Employee Training: Regular security awareness training for all staff.
While we implement industry-standard security measures, no online platform can guarantee 100% security. You are responsible for maintaining the security of your account credentials.
Data Retention Period
We retain your information for as long as your account is active and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce agreements.
- Active Accounts: Retained until account closure
- Transaction Records: 5 years (legal requirement for financial records)
- KYC Documents: 3 years after account closure
- Logs: 6 months
- Deleted Accounts: Anonymized data retained for analytics
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of your personal data.
- Right to Rectification: Update or correct inaccurate information.
- Right to Deletion: Request account deletion (subject to legal holds).
- Right to Restriction: Limit how we use your data.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Object to certain data processing (e.g., marketing).
- Right to Withdraw Consent: Withdraw consent at any time.
To exercise these rights, contact us at privacy@upside.pk. We will respond within 30 days.
Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Essential Cookies: Keep you logged in securely and maintain session state.
- Preference Cookies: Remember your settings and preferences.
- Analytics Cookies: Understand how users interact with our platform.
- Security Cookies: Detect fraud and unauthorized access.
You can disable cookies in your browser settings, but some platform features may not function properly. By continuing to use our platform, you consent to our use of cookies.
Children's Privacy
Our platform is not intended for users under 18 years of age. We do not knowingly collect information from minors. If we discover that a user under 18 has registered, we will immediately delete their account and all associated data. Parents or guardians who believe their child has provided us with information should contact us immediately.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this policy, including standard contractual clauses and data protection agreements.
Our servers are located in Pakistan. By using our platform, you consent to the transfer of your data to Pakistan.
Third-Party Links
Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Material changes will be notified via email or platform announcement at least 30 days before they take effect. Your continued use after changes constitutes acceptance of the revised policy.
Data Protection Officer
We have appointed a Data Protection Officer (DPO) to oversee compliance with this policy. You can contact our DPO at:
dpo@upside.pk
+1 6042591615
Contact Us
For privacy-related inquiries, complaints, or to exercise your rights, please contact us:
privacy@upside.pk
support@upside.pk
Phone
+1 6042591615
Address
non
By using Upside, you consent to this Privacy Policy
Last updated: February 15, 2026